Motion / Explainer Animation

Formative Content — Motion

Two B2B explainer animations created at Formative Content to make complex processes easy to understand — built with illustration-led storytelling for awareness campaigns.

Illustrator → After Effects Explainers B2B agency work Clarity + hierarchy
Role
Illustration + Animation
Agency
Formative Content
Tools
Illustrator, After Effects
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Selected animations

Illustrated in Illustrator, animated in After Effects.

Microsoft

Security system explainer

A motion explainer built to make a complicated security process feel simple and trustworthy.

Goal
Spread awareness and improve understanding of the new security system.
Approach
Clear sequencing, strong hierarchy, and simple visual metaphors.

Mitsubishi

Automated car building

A process animation showcasing a modern automated manufacturing workflow in a shareable way.

Goal
Showcase innovation and make the process easy to follow.
Approach
Clean scenes, smooth transitions, and lightweight callouts for key steps.
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How it was built

A clarity-first workflow from system → storyboard → motion.

Define the story
Reduce the process to the steps that matter most.
Illustrate the system
Reusable components, icons and layouts in Illustrator.
Animate for readability
Timing + easing that lands key info first.
Export for campaigns
Web-friendly formats for landing pages and awareness placements.