About

Visual designer focused on UX, performance and clarity.

I design landing pages, websites and campaign systems that help brands communicate clearly and convert confidently. I’m based in Shannon, Co. Clare

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How I work

I care about craft — but I’m always thinking about usability, hierarchy and performance. My sweet spot is bridging visual design and UX, then shipping work that’s consistent across formats (web, email, paid).

Clarity first
Structure, hierarchy and messaging that reads fast.
Performance-aware
Design decisions that support load time and conversion.
Systems thinking
Reusable components, templates and brand consistency.
Visual polish
Typography, spacing and detail that makes work feel premium.

What I’m focused on right now

Building strong UX foundations (research, prototyping, testing) while continuing to deliver high-performing visual work. I’m especially interested in roles where design quality and product thinking overlap.

Wireframing Prototyping Usability Design systems
If you’re hiring for a designer who can handle landing pages, UI/UX and campaign execution — I’d love to chat.

Experience

A quick snapshot. Full detail is in the CV.

ZAGG International

Nov 2023 — Present

UX-led landing pages, paid media assets, and Amazon storefront / A+ content for international markets.

  • Landing pages supporting paid media across Meta, Google Ads and Amazon.
  • Amazon A+ and storefront content focused on clarity and conversion hierarchy.
  • Performance marketing assets across email/social with brand consistency.

Formative Content

Oct 2019 — Apr 2023

B2B visuals, explainers and motion for international clients — simplifying complex ideas.

  • Infographics and explainer visuals to communicate information clearly.
  • Illustration + animation supporting storytelling and understanding.
  • Collaboration with cross-functional teams to align on communication goals.

ResourceKraft LTD (Internship)

2018

Brand identity support + UX-focused websites with WordPress and basic SEO.

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Skills & tools

Practical, production-focused

Design & UX
UI / UX design Wireframing Prototyping Typography Branding Layout systems
Digital & web
Landing pages Conversion layouts Basic SEO HTML/CSS (foundational) Performance awareness
Tools
Figma Illustrator Photoshop InDesign After Effects

Education

Formal training + ongoing upskilling.

Certificate in UX Design
Dundalk Institute of Technology — 2025–Present
BA (Hons) in Design — Visual Communication
Limerick School of Art and Design — 2014–2018
After Effects Course
Adobe Authorised Training Centre — 2021
YCN Design Award
Awarded for design work for Thirsty Planet — 2017
Get in touch Download CV