Selected Work
Branding
Brand systems, visual identities and applications created across digital, print and physical environments.
Pipshots Photography
Building a brand around the photography.
Pipshots Photography needed an identity that felt distinctive without overpowering the work itself. I developed a restrained monochrome system built around a custom geometric mark, flexible typography and a set of supporting graphic elements that could adapt across different formats.
The identity was then rolled out across the website, business cards, studio signage and a complete brand asset pack, creating one consistent experience from digital touchpoints through to the physical space.
Identity
Building a flexible visual system.
The rebrand focused on creating a recognisable identity that could sit comfortably alongside Pipshots’ photography rather than compete with it. A monochrome visual system gives the work space to remain the focal point, while the geometric Pipshots mark provides a distinctive brand element that can work independently or alongside the full wordmark.
The resulting identity was designed to be adaptable across everything from large-format signage and website layouts to smaller printed applications such as business cards.
Taking the identity into print.
The business card design extends the monochrome identity into a tactile application, combining the Pipshots wordmark with the geometric brand pattern. The dark tonal treatment keeps the design understated while allowing the white identity to remain clear and recognisable.
Physical Branding
A consistent presence in the real world.
The identity was also applied to exterior signage, ensuring the brand remained consistent beyond digital and printed collateral. The simplified white mark and wordmark provide strong contrast and visibility while retaining the restrained visual language established throughout the rebrand.
Digital
Extending the brand into the website.
The visual identity formed the foundation for the Pipshots website, allowing the same typography, colour palette and brand assets to continue into the digital experience. The website was planned, designed and built alongside the rebrand so that the identity and user experience felt like one connected project rather than separate pieces of work.
Brand Applications
The identity in use.
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